Scrunch AI Raises $4M to Optimize Enterprise Presence in AI Search

Scrunch AI Raises $4M to Optimize Enterprise Presence in AI Search

As more people turn to AI chatbots like ChatGPT to look things up on the internet, the way companies approach their online presence has to change. Scrunch AI wants to help enterprises better prepare for a world in which more AI bots and agents visit their website than humans do. Image Credits:Scrunch AI  Scrunch AI says its platform helps companies audit and optimize how they appear on various AI search platforms and gives them better visibility into how AI web crawlers interact with their online information. Its system updates every three days and lets companies see how their information is presented in AI search results from customer prompts of various demographics. Chris Andrew, a co-founder and CEO of Scrunch (pictured above, on the right), said the platform also helps companies find information gaps and solve inaccuracies. For example, the startup can help companies find out that an AI search engine was sourcing their pricing information from an outdated part of their website, and t…