Meta AI Expands to the EU with Limited Features Amid Privacy Scrutiny
Meta AI is launching in the EU but without key features due to regulatory challenges. Learn how privacy concerns are shaping its rollout.
Matilda
Meta AI Expands to the EU with Limited Features Amid Privacy Scrutiny
Amid an ongoing regulatory battle with European privacy authorities, Meta announced on Thursday that its AI-powered virtual assistant, Meta AI, is finally launching in the European Union. The chatbot-like tool will be rolled out across Meta’s portfolio of social platforms, albeit with a more limited feature set compared to what it offers in its domestic U.S. market. Image:Jonathan Raa/NurPhoto / Getty Images Separately, Meta also confirmed that Meta AI will be arriving in WhatsApp in the U.K., having so far been limited to Facebook, Instagram, and Ray-Ban Meta glasses since its launch there in October. Meta AI has been available in the U.S. since 2023, serving as an AI assistant capable of not just chatting and answering questions, but generating images and creating stylistic selfies, among other creative wonders. These features aren’t yet available in the European version. Last month, a chat-based version of Meta AI also landed in a handful of countries across the Middle East and Africa…