Gwyneth Paltrow Dismisses Goop Struggles, Says Brand Is Thriving in 2024
Gwyneth Paltrow addresses Goop's recent layoffs and competition, stating the brand is still growing with a 10% revenue increase in 2024.
Matilda
Gwyneth Paltrow Dismisses Goop Struggles, Says Brand Is Thriving in 2024
Gwyneth Paltrow gave an update on her company Goop in a cover story for Vanity Fair. Image:Steven Ferdman / Getty Images Paltrow founded the lifestyle brand Goop in 2008 and it has raised more than $140 million from investors including Greycroft and G9 Ventures, according to PitchBook. The brand is often regarded as one of the first examples of a successful lifestyle company founded by an actor. However, the company had some shake-ups in the past few years. Last June, industry insider publication Puck said that Goop sales had been flat since 2021 and that its beauty line was also not doing too well. Then, just months later in September, Goop laid off 18% of its 216-person workforce, followed by another round of layoffs in November. Back in 2021, Business Insider also reported that there was high turnover. It’s no wonder think pieces started to pop up questioning if Goop had lost its edge. In a wide-ranging interview, Paltrow once again sought to dispel those rumors. Previously, a spok…
