Google Ads Push Gemini Downloads on iOS, Targeting 500M Users
Google is heavily advertising Gemini on iOS, including podcast ads, aiming to reach 500 million monthly users.
Matilda
Google Ads Push Gemini Downloads on iOS, Targeting 500M Users
Increasing Gemini app usage is said to be Google’s “biggest focus” in 2025, with the company recently buying podcast ads to drive downloads. Image : Google Over the past week or so, people have noticed “Google Gemini” ads in some of the podcasts they listen to. In my case, both shows happen to cover Apple. These ads are solely focused on Gemini Live and showcasing what it can do. One of the better ad reads involved sample conversations between the podcast host and Gemini Live. “A tool to complement and enhance human creativity” is the tagline for “Google Gemini,” with “Google” appearing in front of “Gemini.” The show notes link takes people to gemini.google.com. According to that report last year, CEO Sundar Pichai said “Scaling Gemini on the consumer side will be our biggest focus next year.” Specifically, Google wants Gemini to be the next first-party app to reach 500 million monthly users. The company already has 15 such applications at that milestone, with seven of them having 2 billi…
