EU Urged to Expand Google DMA Probe Amid Rival Complaints

Rivals urge EU to expand Google DMA probe for non-compliance.
Matilda
EU Urged to Expand Google DMA Probe Amid Rival Complaints
The European Union is once again being urged to expand its investigation of Google under the bloc’s Digital Markets Act (DMA). Image Credits:Alex Wong / Getty Images    The big aim of the EU’s flagship competition reform — which came into force last spring — was to level the digital playing field by forcing platform giants into fairer dealing with rivals and users. But alternative search engines DuckDuckGo and Seznam.cz, along with a handful of regional consumer and civil society groups, are accusing Google of flouting the rules. In an open letter addressed to Commission EVPs Teresa Ribera and Henna Virkkunen, they urge the bloc to “fully” apply the DMA on Google. DuckDuckGo has been complaining that Google’s DMA choice screen implementation and its approach to sharing click and query search data is non-compliant since at least last fall. But while the EU has an open probe on Google, the investigation relates to other aspects of the DMA — hence the push on Brussels to widen its oversight…