Zomato's Metamorphosis: From Food Delivery to Eternal Empire
Zomato rebrands to Eternal, reflecting its focus on quick commerce (Blinkit) and a diversified portfolio beyond food delivery.
Matilda
Zomato's Metamorphosis: From Food Delivery to Eternal Empire
Zomato, the Indian food delivery giant, is embarking on a transformative journey, rebranding itself as "Eternal." This strategic shift reflects the company's evolving business portfolio, where its quick-commerce arm, Blinkit, has emerged as a dominant force, eclipsing its traditional food delivery operations. This isn't merely a name change; it signals a fundamental realignment of Zomato's vision, embracing a broader ecosystem of services beyond just restaurant meals. The Rise of Blinkit and the Dawn of Eternal The catalyst for this rebranding is the meteoric rise of Blinkit. Over the past year, Blinkit has significantly outpaced Zomato's food delivery business, becoming a key driver of growth and profitability. Analysts predict that Blinkit could account for a staggering 70% of the group's valuation in the near future. This rapid expansion has prompted Zomato to recognize the changing landscape of its operations and reposition itself accordingly. The na…
