YouTube Changes Mid-Roll Ads: Less Interruptions, More Revenue for Creators
YouTube is updating mid-roll ads to reduce interruptions, placing them at natural breaks in videos.
Matilda
YouTube Changes Mid-Roll Ads: Less Interruptions, More Revenue for Creators
YouTube announced it’s making changes to mid-roll ads to improve the viewing experience for users while also helping creators potentially earn more revenue. Image Credits:Olly Curtis/Future / Getty Images Starting May 12, the Google-owned platform is going to show fewer ads during moments that feel interruptive or may cause viewers to abandon the video — like in the middle of a sentence or action sequence. Instead, it will display more mid-roll ads at natural break points in videos, like pauses and transitions. YouTube will be updating older videos uploaded before February 24 to automatically include ad slots at natural break points. Creators can opt out of this in YouTube Studio if they prefer to manage their ads manually. However, videos with interruptive ad slots may earn less revenue after May 12, YouTube says. The company notes that creators who manually place mid-roll ads should consider if their ads are considered interruptive to viewers. To help …
