Hightouch's $80M Raise: A New Era for Marketing with AI-Powered CDPs
Hightouch secures $80M in Series C funding, reaching a $1.2B valuation.
Matilda
Hightouch's $80M Raise: A New Era for Marketing with AI-Powered CDPs
The past decade witnessed a significant shift in how businesses utilize data to enhance their marketing strategies. Companies like Segment pioneered the use of APIs to consolidate data from various applications, providing a unified view of customer interactions. This innovation allowed marketers to create more targeted and effective campaigns. However, this approach, while revolutionary, still presented challenges. Integrating data from numerous sources, particularly data warehouses primarily used for analytics, proved complex and often required technical expertise. The process of extracting and preparing data for marketing purposes was often cumbersome and time-consuming. This is where Hightouch enters the picture, ushering in the next chapter of data-driven marketing. Hightouch, co-founded by Tejas Manohar (ex-Segment engineering manager), Kashish Gupta, and Josh Curl, recognized the limitations of the existing system. They understood that while Segment had made strides in API-dr…
