X Doubles Down on Video with Dedicated Feed as TikTok Returns

X launches a dedicated video feed to compete with TikTok as the platform returns to U.S. app stores.
Matilda
X Doubles Down on Video with Dedicated Feed as TikTok Returns
In a move that underscores the intense competition in the social media landscape, X, formerly Twitter, is launching a dedicated vertical video feed for users in the United States. This strategic move comes as TikTok, the dominant short-form video platform, resumes service following a brief period of uncertainty. The Rise of Video: Video content has undeniably become the king of social media. Platforms like TikTok and YouTube have revolutionized how we consume and create short-form entertainment. Recognizing this trend, X has been steadily integrating video features into its platform, aiming to capture a larger share of the burgeoning video market. X's Video Push: Dedicated Video Tab: The new video tab, prominently positioned in the app's bottom bar, provides users with a centralized hub for discovering and engaging with short-form video content. This dedicated space aims to enhance the user experience and make video content more easily accessible. Previous Efforts: This isn't X…