Tim Cook's Vision Pro: A Stumbling Start, But Is the Future Still Bright?

Tim Cook's Vision Pro: A Stumbling Start, But Is the Future Still Bright?

Tim Cook, the seasoned helmsman of Apple, has steered the company through turbulent waters and celebrated triumphs for over a decade. However, 2024 presented a unique set of challenges, with two ambitious bets – the Vision Pro and Apple Intelligence (AI) – facing headwinds. The Vision Pro, Apple's foray into the realm of mixed reality, was met with a lukewarm reception despite the fanfare surrounding its launch. The exorbitant price tag of $3,499, significantly higher than competing offerings from Meta, proved a major stumbling block for many potential customers. While Apple touts the Vision Pro as a groundbreaking device, the lack of a truly "killer app" – an application that compels mass adoption – has left many scratching their heads. Apple's AI ambitions also appear to be lagging behind the competition. While the company has been quietly integrating AI into its products, its public-facing AI initiatives have been relatively subdued compared to the aggressive stride…