Threads Officially Getting Ads: Meta Begins Testing in the US and Japan
Meta's Threads app is now testing ads in the US and Japan. Learn about the ad format, targeting, and user controls.
Matilda
Threads Officially Getting Ads: Meta Begins Testing in the US and Japan
Meta has announced that Threads, its text-based conversation app, will begin displaying advertisements. This move, confirmed by Instagram head Adam Mosseri, marks a significant step in the platform's monetization strategy. A "limited, early test of ads in Threads" is currently underway, focusing on a select group of brands in the United States and Japan. This article delves into the details of this announcement, exploring the ad format, targeting methods, user controls, and the broader context of Threads' evolution. The Arrival of Ads on Threads: A Phased Approach The introduction of ads on Threads was anticipated. Mosseri himself confirmed the eventual arrival of advertising on the platform in April of the previous year, with rumors suggesting an early 2025 rollout. The current announcement confirms these expectations, initiating a carefully managed testing phase. The initial test focuses on a small number of brands in two key markets: the US and Japan. This limited ro…
