The Kenyan Ride-Hailing App Challenging Uber and Bolt
"Little, a Kenyan ride-hailing app, challenges Uber and Bolt by focusing on corporate clients."
Matilda
The Kenyan Ride-Hailing App Challenging Uber and Bolt
Launched in 2017, Little has emerged as a significant player in Kenya's ride-hailing market, carving out a unique niche by prioritizing corporate clients. While Uber and Bolt dominate the individual rider segment, Little has strategically focused on businesses, offering a dedicated platform for managing employee transportation needs. A Winning Strategy: Catering to Corporate Needs Founder Kamal Budhabhatti recognized the limitations of competing with established giants like Uber and Bolt on price. Instead of focusing on individual riders and aggressive discounting, Little shifted its focus to businesses. This strategic move has proven successful, with Little boasting over 5,000 corporate clients, including major players like Safaricom, KCB, Unilever, and Equity Bank. Little's Value Proposition for Businesses: Dedicated Management Portal: Little provides businesses with a user-friendly portal to manage employee transportation. This includes features such as adding users, setting bu…
