Snap Rewards AR Creators, Expands Spectacles Access with Student Pricing
Snap rewards AR creators, expands Spectacles access with student pricing.
Matilda
Snap Rewards AR Creators, Expands Spectacles Access with Student Pricing
Snap is making a significant move to bolster its Augmented Reality (AR) ecosystem. The company has unveiled a new "Challenge Tags" program to incentivize AR developers, offering cash prizes for creative Lens submissions. Concurrently, Snap is expanding access to its Spectacles AR glasses by introducing educational pricing and a student discount. These initiatives underscore Snap's continued commitment to fostering innovation in the AR space. Rewarding Creativity: The "Challenge Tags" Program Snap's new "Challenge Tags" program aims to encourage developers to push the boundaries of AR creativity. Each month, a new challenge with a specific theme will be announced. For the inaugural challenge, the theme is "humor," encouraging developers to create entertaining and engaging AR experiences. Prizes: 1st Place: $2,500 2nd Place: $1,500 3rd Place: $1,000 20 Honorable Mentions: $250 Participation: Developers register for each challenge, build a Lens usi…