Google Under the Microscope: UK's CMA Launches Antitrust Probe into Search Dominance

Google Under the Microscope: UK's CMA Launches Antitrust Probe into Search Dominance

The UK's Competition and Markets Authority (CMA) has initiated a formal antitrust investigation into Google's search engine, marking a significant step in scrutinizing the tech giant's market power. This move comes under the CMA's newly enforced rules aimed at enhancing competition within the digital sphere. The investigation will encompass Google's core search engine, its AI-powered search advancements, and its extensive advertising business. A Goliath in the Search Landscape Google's dominance in the search market is undeniable. With a market share exceeding 90% in the UK, it holds a near-monopoly position. Over 200,000 businesses rely on Google's advertising platform, underscoring its significant influence on the digital economy. This dominance has drawn the attention of antitrust regulators worldwide, including the US Department of Justice and European Union authorities, who have previously brought forth similar concerns. The CMA's Focus: A Three-Prong…