Epic Games Takes on Apple's App Store Fees in Europe with New Mobile Store and Free Games Program

Epic Games challenges Apple's App Store fees in Europe with a new mobile store and free games program, pushing for DMA compliance
Matilda
Epic Games Takes on Apple's App Store Fees in Europe with New Mobile Store and Free Games Program
Epic Games is escalating its battle against Apple's App Store policies in Europe, launching a mobile game store with a free games program and a commitment to cover developers' iOS fees. This move aims to challenge Apple's dominance and push for greater competition in the mobile gaming market, leveraging the European Union's Digital Markets Act (DMA). A Cross-Platform Vision: The Epic Games Mobile Store Epic's ambition extends beyond simply creating another app store. The company envisions a unified, cross-platform ecosystem where players can purchase games and digital items once and access them across various devices. This vision aligns with the increasing prevalence of multi-platform gaming, offering a more seamless and user-friendly experience. The launch of the Epic Games mobile store will initially feature nearly 20 third-party games, available worldwide on Android and within the European Union on iOS. The store will also introduce a free games program, starting w…