Epic Games Expands Mobile Game Store with Third-Party Titles and Subsidized iOS Fees

Epic Games expands its mobile store, offering third-party titles and subsidizing iOS fees for developers.
Matilda
Epic Games Expands Mobile Game Store with Third-Party Titles and Subsidized iOS Fees
Epic Games is shaking up the mobile gaming landscape with a significant expansion of its mobile app store. The company is now welcoming third-party developers, offering a compelling incentive: subsidized iOS fees. This move marks a pivotal moment for Epic's mobile ambitions, aiming to attract a wider range of games and challenge the dominance of existing app stores. The "Free Games" Program: A Win-Win for Developers At the heart of this expansion is Epic's "Free Games" program. Participating developers will have their iOS and iPadOS fees covered by Epic, making it significantly more attractive to bring games to the platform. Each month, a new selection of free games from various developers will be introduced to the Epic Games Store, available globally on Android and within the European Union on iOS. This strategic move by Epic Games has several key implications: Increased Competition: By subsidizing iOS fees, Epic directly challenges Apple's App Store polic…