Dell Ditches Iconic XPS Brand in Favor of "Unified" Naming Convention
Dell drops XPS, Inspiron, and Latitude brands for simpler naming.
Matilda
Dell Ditches Iconic XPS Brand in Favor of "Unified" Naming Convention
At CES 2025, Dell announced a significant shift in its laptop branding strategy, moving away from beloved names like XPS, Inspiron, and Latitude in favor of a more streamlined approach: Dell, Dell Pro, and Dell Pro Max. This decision, aimed at simplifying the purchasing process, has sparked considerable debate among consumers and industry analysts. The "Unified" Approach: A Bid for Clarity or a Loss of Identity? Dell's rationale behind this change is clear: to create a more cohesive and understandable brand architecture for its diverse laptop portfolio. The company acknowledges that the current landscape can be confusing for consumers, with a multitude of brands, models, and specifications to navigate. By simplifying the names, Dell hopes to demystify the buying experience and make it easier for customers to find the right laptop for their needs. "Buying a PC can be a complex experience," Dell stated in its official announcement. "With multiple factors to con…
