CNN Returns to Streaming, Layoffs Expected

CNN Returns to Streaming, Layoffs Expected

CNN is making a renewed push into streaming, announcing plans for a new service just three years after shutting down its previous attempt, CNN+. In an internal memo, CEO Mark Thompson revealed the company's intention to provide viewers with seamless access to its news programming across various devices. While specifics remain scarce, the announcement indicates a significant shift in CNN's digital strategy. A Second Chance at Streaming The launch of CNN+ in 2022 was met with short-lived success, ultimately leading to its closure within a month. This time around, Thompson emphasizes the substantial demand for a dedicated streaming platform, not just domestically but also internationally. He acknowledged that the project is still in its early stages, promising further details on content plans and distribution strategies in the coming months. Beyond Streaming: A Digital Pivot CNN's ambitions extend beyond a new streaming service. The company will also unveil its first lifestyle-orie…