Apple Expands In-App Purchase Tools to Empower Creators and Content Catalogs (2025)
Apple's Advanced Commerce API expands in-app purchase options for creators, content catalogs, and subscriptions on the App Store.
Matilda
Apple Expands In-App Purchase Tools to Empower Creators and Content Catalogs (2025)
In a significant move to bolster its App Store ecosystem and address evolving developer needs, Apple has unveiled the Advanced Commerce API. This new tool empowers developers to implement more flexible in-app purchase formats, catering specifically to creator experiences, extensive content catalogs, and subscription models with add-ons. This announcement, made on January 24, 2025, signals Apple's continued efforts to provide value to developers while adapting to the changing landscape of digital content consumption. Notably, Apple has confirmed that this expansion of in-app purchase capabilities will not involve any changes to its existing commission structure. The Advanced Commerce API: A Deep Dive The Advanced Commerce API is designed to support a wider range of in-app purchase scenarios, going beyond traditional one-time purchases and simple subscriptions. This new API aims to accommodate the complexities of modern digital businesses, particularly those dealing with large content…
