Walmart Enters the Gaming Media Arena: Restart Seeks to Fill a Void

Walmart launches Restart, a new gaming website sponsored by the retail giant.
Matilda
Walmart Enters the Gaming Media Arena: Restart Seeks to Fill a Void
The ever-evolving landscape of video game media welcomes a new player: Walmart. Restart, a website spearheaded by Moonrock (a marketing agency specializing in gaming brand integration) and sponsored by the retail giant, aims to carve its niche in this dynamic space. A Changing Games Media Landscape The past few years have witnessed a significant shift in the games media ecosystem. Publications are facing closure, advertising revenue streams are shrinking, and existing outlets grapple with reduced staff. 2024 alone saw the acquisition of several prominent publications (Eurogamer, Rock, Paper, Shotgun, VG247) by Ziff Davis, IGN's parent company. This consolidation has unfortunately been accompanied by staff departures, layoffs, and buyouts. Reports suggest that GamesIndustry.biz, a veteran website with over 20 years of service, now operates with just one full-time employee. Restart's Business Model: Not Entirely Unprecedented Restart's approach isn't entirely novel. Game Inf…