Threads Surpasses 100 Million Daily Active Users, Meta's First Public Count

Threads Surpasses 100 Million Daily Active Users, Meta's First Public Count

Threads, Meta's social media platform, has reached a significant milestone, surpassing 100 million daily active users (DAUs) as announced by CEO Mark Zuckerberg on December 17, 2024. This marks the first time Meta has publicly revealed a DAU count for any of its platforms. Threads' Growth and Competition with Bluesky Threads' impressive growth is notable, especially considering the competition from the rising social media platform, Bluesky. While Bluesky currently boasts over 25 million total users, Threads has significantly outpaced it with over 300 million monthly active users (MAUs). Although not a direct comparison, this clearly demonstrates Threads' larger user base. Zuckerberg's recent announcement underscores Meta's renewed focus on promoting Threads' growth. This comes after a period where a significant number of users migrated to Bluesky. Meta has responded by: Publicly Disclosing User Numbers: This strategic move demonstrates confidence in the platfor…