The Rise of Spotify Wrapped and Its Copycats: "It's Bragging Without the Selfie"
"Discover your top songs, artists, and more with Spotify Wrapped and other year-in-review features."
Matilda
The Rise of Spotify Wrapped and Its Copycats: "It's Bragging Without the Selfie"
Every December, Instagram feeds are inundated with screenshots of people's most-listened-to songs of the year, courtesy of Spotify Wrapped. This annual campaign, launched in 2016, compiles users' top songs, artists, and genres, tapping into the deeply personal and nostalgic nature of music. The Power of Personalization: Spotify Wrapped's success stems from its ability to transform raw data into personalized narratives. By highlighting individual listening habits, it fosters a sense of shared experience and encourages social sharing. Dr. Gillian Brooks, a senior lecturer in strategic marketing at King's College London, emphasizes that "music is personal," and people enjoy reliving the songs that soundtracked their year. Beyond Music: The Rise of "Year in Review" Features: The virality of Spotify Wrapped has inspired other businesses to join the bandwagon. From language learning apps like Duolingo to financial institutions like Monzo, companies across var…
