Snapchat Simplifies Creator Monetization with Unified Revenue Program

Snapchat simplifies creator earnings with a unified monetization program.

Matilda

Snapchat Simplifies Creator Monetization with Unified Revenue Program

Snapchat is revolutionizing its creator economy with a new, unified monetization program. This streamlined approach will allow influencers to earn revenue from both Stories and Spotlight, the platform's TikTok-like discovery feed. How it Works The new program, set to launch on February 1st, 2025, will pay creators for ads displayed within their eligible Stories and Spotlight posts. To qualify, creators must meet specific criteria, including: Follower Count: A minimum of 50,000 followers Content Engagement: 10 million Snap views, 1 million Spotlight views, or 12,000 hours of watch time in the past 28 days Posting Consistency: At least 25 posts per month to saved Stories or Spotlight, and posting to Spotlight or public Stories on at least 10 of the last 28 days A Shift in the Creator Landscape This move by Snapchat aligns with the broader trend of video platforms simplifying their creator monetization strategies. TikTok, for instance, has consolidated its creator programs, while YouTube ha…

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