LG's Microwave Goes Big: A 27-Inch Display for Your Kitchen

LG's Microwave Goes Big: A 27-Inch Display for Your Kitchen

LG continues its push to integrate screens into every corner of the home with its latest innovation: a microwave boasting a massive 27-inch LCD touchscreen. This move follows Samsung's similar strategy of "screens everywhere," replacing traditional buttons and dials with interactive displays. A Microwave, But Not As You Know It LG's Signature microwave isn't your average kitchen appliance. It's designed to be an "immersive entertainment experience," likely a subtle nod to its potential for displaying advertisements. While the primary function remains heating food, the large display offers a secondary purpose: monitoring the cooking progress of dishes in the paired LG oven. This eliminates the need for manual checks, a convenience that comes at a premium price. The Rise of "Platform-Based" Appliances This move aligns with LG's broader strategy to transition from a hardware-focused business to a platform-based model. This shift emphasizes ge…