Joco: From Near-Death Experience to Lifeline for E-Bike Delivery Riders (and a Profitable Business)
Matilda
Joco: From Near-Death Experience to Lifeline for E-Bike Delivery Riders (and a Profitable Business)
Joco, a shared e-bike startup for delivery workers, wasn't always the success story it is today. In fact, as this TechCrunch article details, the company faced a major setback early on that could have meant its demise. But through adaptation, a strong focus on customer care, and a commitment to financial prudence, Joco has not only survived but thrived, becoming a vital resource for gig workers and a profitable business in its own right. From Docked Dreams to Delivery Domination The Joco story begins in 2021 with Jonathan Cohen (CEO) and Jonathan A. Cohen (CGO), who met at Columbia Business School. Their initial vision was to compete with Citi Bike by offering docked e-bikes on private property. However, the NYC Department of Transportation (DOT) had other plans, forcing Joco to pivot away from consumer rides and towards the last-mile delivery market. This unexpected turn of events proved to be a blessing in disguise. Joco now caters to both individual gig workers who rent e-bikes by…
