Instagram's New Feature: Test Reels on a Stealth Audience

Instagram's new feature lets creators test reels on a random audience before sharing them with followers.
Matilda
Instagram's New Feature: Test Reels on a Stealth Audience
Instagram, the ever-evolving social media platform, has introduced a groundbreaking feature designed to empower creators to experiment with their content without fear of alienating their followers. This innovative tool, dubbed "Trial Reels," allows creators to test their reel ideas on a random audience before sharing them with their established following. How Does It Work? The process is remarkably straightforward. When a creator decides to test a new reel idea, they simply toggle the "Trial" switch before publishing. This action sets the reel into "stealth mode," hiding it from the creator's followers' feeds. Once the trial reel is live, it's shared with a random audience of non-followers. Over the next 24 hours, Instagram provides valuable analytics, including views, likes, comments, and shares. These insights offer a glimpse into how the content resonates with a broader audience. Armed with this data, creators have the power to make informed de…