Google's Search Result Changes Win Over EU Airlines
"Google's search result changes gain support from EU airlines as the company navigates the Digital Markets Act."
Matilda
Google's Search Result Changes Win Over EU Airlines
Brussels, December 24, 2024 - Alphabet's Google has received a significant endorsement for its proposed adjustments to search results from Airlines for Europe, a prominent lobbying group representing major carriers like Air France KLM and Lufthansa. This positive feedback comes as Google navigates the complexities of the European Union's Digital Markets Act (DMA), a landmark legislation aimed at curbing the dominance of tech giants. The DMA and Google's Compliance Efforts The DMA mandates that companies like Google refrain from unfairly favoring their own services within their search results. Non-compliance carries hefty fines, potentially reaching 10% of the company's global annual revenue. To ensure adherence to the DMA, Google has been actively modifying its search result formats. This has involved a series of adjustments in response to varying demands from stakeholders, including price comparison websites, hotels, airlines, and small retailers. The latest set of modif…