Why Apple avoids building its own search engine, despite the lucrative Google deal.
Matilda
Apple's Search Engine Stance: A Deep Dive
In the ever-evolving digital landscape, search engines reign supreme. They are the gateways to information, connecting users to a vast ocean of content. While giants like Google dominate the search engine market, Apple, a titan in the tech world, has consistently chosen a different path. This article delves into the reasons behind Apple's decision to forgo developing its own search engine, exploring the complexities of this strategic choice and its implications for the future. The Lucrative Google Deal: A Financial Powerhouse Apple's current arrangement with Google, where Google serves as the default search engine on Safari, has proven to be a lucrative partnership. In 2022 alone, this deal reportedly generated a staggering $20 billion for Apple. This substantial revenue stream significantly impacts Apple's bottom line, contributing to its robust financial performance and funding research and development across its diverse product ecosystem. The High Cost of Entry: A Monument…
