Apple Confirms No Plans for a Search Engine, Citing Economic Risks and Google Deal

Apple Confirms No Plans for a Search Engine, Citing Economic Risks and Google Deal

Apple's senior VP of services, Eddy Cue, has officially stated that Apple has no intention of developing its own search engine to compete with Google. Cue cited the immense cost and time investment required to build a competitive search engine, deeming it "economically risky." Apple's current agreement with Google, which generates significant revenue for Apple, is a major factor in this decision. Apple believes that AI-powered chatbots represent the future of search technology. Apple Doubles Down on Google Search Partnership In a recent motion filed with the Department of Justice (DOJ), Apple has firmly asserted its stance on the ongoing antitrust case against Google. The motion, aimed at participating in the penalty phase, highlights Apple's reliance on its lucrative search deal with Google. Cue emphasized the significant financial and temporal burdens associated with developing a search engine from scratch. He stated, "Building a search engine would cost billion…