YouTube's New Gift Feature: A TikTok-Inspired Move

Matilda
YouTube's New Gift Feature: A TikTok-Inspired Move
YouTube is adding a new layer of engagement to its platform with the introduction of digital gifts. This feature, inspired by TikTok's successful livestream gifting model, allows viewers to purchase "jewels" and send them to their favorite creators during live streams. These digital gifts, represented by various virtual items, not only show appreciation but also contribute to the creator's earnings. How Does It Work? Viewers can purchase jewels directly from the YouTube app and use them to gift their favorite creators. Each jewel has a specific value, and when a creator receives a gift, they earn "rubies," which can be converted into real-world currency. YouTube offers a dynamic revenue-sharing model, with the exact conversion rate fluctuating based on various factors, including promotions and market conditions. A Win-Win for Creators and Viewers This new feature offers several benefits for both creators and viewers: Increased Engagement: Digital gifts provide a…