Tired of Instagram's disappearing act? / Instagram Pulls the Rug: No More Disappearing Videos
Matilda
Tired of Instagram's disappearing act? / Instagram Pulls the Rug: No More Disappearing Videos
You know that frustrating moment when you're engrossed in a captivating Instagram video, only to have it abruptly vanish as a new one takes its place? Well, those days are over! Instagram has finally addressed this irritating behavior, dubbed the "rug pull" by its own team. What was the "rug pull" and why did it happen? In a recent Instagram Story AMA, Adam Mosseri, the head of Instagram, revealed the reason behind this perplexing phenomenon. It turns out that Instagram was intentionally pulling the rug out from under its users to improve engagement. The app would pre-load content to ensure a smooth user experience, but when a new video was ready, it would quickly replace the old one, even if you were still watching it. While this tactic may have boosted engagement numbers, it undoubtedly annoyed many users. It's like being interrupted in the middle of a good story, only to have the rest of the narrative vanish into thin air. A change for the better Recognizing …
