Early Thanksgiving Online Sales Signal Strong Holiday Season for E-commerce

Matilda

Early Thanksgiving Online Sales Signal Strong Holiday Season for E-commerce

Thanksgiving weekend has traditionally marked the kickoff to the crucial holiday shopping season for retailers. This year's early data suggests a robust e-commerce period ahead. Surging Sales Salesforce, a leading customer relationship management (CRM) platform, tracks real-time shopping activity. Their initial figures for Thanksgiving Day 2024 are positive: Global online sales are up 7% compared to 2023, generating $15.6 billion. U.S. online sales increased by 4%, reaching $3.1 billion. Comparison to Previous Years These figures are a significant improvement over 2023's sluggish Thanksgiving online shopping performance. Last year, Salesforce reported: Total online sales of $31.7 billion across the entire day. U.S. sales reached $7.5 billion. Both figures only saw a modest 1% year-over-year increase. Salesforce Methodology Salesforce gathers its data from 1.5 billion consumers across its customer base and other data sources within its Commerce Cloud, Marketing Cloud, and Service Cloud. Y…

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