Appcharge Raises $26 Million to Help Mobile Game Developers Sell Directly to Players
Matilda
Appcharge Raises $26 Million to Help Mobile Game Developers Sell Directly to Players
In a climate of ongoing tension between app stores and game publishers, Israeli startup Appcharge has secured $26 million in funding. Their goal? To empower mobile game developers with an alternative for selling virtual goods and in-game currency directly to players, bypassing the revenue share typically taken by Apple's App Store and Google Play. A Shopify for Games Appcharge positions itself as a "Shopify" for the gaming industry. It provides developers with the tools to build custom storefronts where players can purchase in-game items directly. This "direct-to-consumer" (D2C) approach allows developers to retain a larger portion of their revenue, potentially up to 95% compared to the standard 15-30% taken by app stores. The Funding Round: Big Names Back a Bold Move The funding round was led by Creandum, a prominent venture capital firm with a history of backing companies critical of app store dominance, like Spotify. Other notable participants include mobile gam…
