Facebook is Going to Show You Even More Content from Accounts You Don’t Follow

Facebook is Going to Show You Even More Content from Accounts You Don’t Follow

Facebook is once again shifting its focus by expanding its content recommendation features. In a bid to keep users more engaged, the platform will now prioritize showing even more content from accounts that users don’t follow. This major update marks a further departure from Facebook’s original mission of connecting users with their friends and family. Today, it’s all about exposure to new accounts, content, and creators that align with user interests based on algorithmic predictions. For brands, creators, and users, this shift could reshape the way content is consumed and shared. Facebook's Evolving Strategy Facebook has been steadily transitioning away from its roots as a social network solely dedicated to personal connections. Over the years, the platform has rolled out features like the News Feed algorithm and Stories, which were designed to help users discover content outside of their immediate network. The recent changes signal a more aggressive push in this direction, followi…