Instagram Tests Vertical Profile Grids: What It Means for Your Carefully Curated Layouts.
Matilda
Instagram Tests Vertical Profile Grids: What It Means for Your Carefully Curated Layouts.
Instagram is on the brink of a major update that could fundamentally alter how users interact with their profile pages. Recently, the platform has begun testing vertical profile grids, a change from the long-standing square layout that has defined Instagram’s visual identity. This adjustment aligns with the increasing prevalence of vertical content, such as photos and videos, that users upload. Understanding the potential impacts of this change, including how it might disrupt existing layouts and what Instagram’s goals might be, is crucial for users who have carefully curated their profiles. A New Approach to Profile Layouts Profile pages on Instagram have traditionally used a square grid format. This design choice harks back to the platform’s origins, when only square photos were supported. Even as Instagram evolved to allow vertical and horizontal images and videos, the square grid remained unchanged. This consistency was rooted in nostalgia and user familiarity, but as Instagram’s co…
