Another Apple Ad Campaign Faces Backlash and Withdrawal: What Went Wrong with "The Underdogs: OOO".
Matilda
Another Apple Ad Campaign Faces Backlash and Withdrawal: What Went Wrong with "The Underdogs: OOO".
Apple's latest advertising campaign, "The Underdogs: OOO," has quickly become a case study in the perils of global marketing. Launched with high expectations and creative ambition, this new chapter in the popular "Underdogs" series faced swift and intense backlash, leading to its rapid withdrawal from public view. Understanding what went wrong with this campaign offers valuable insights into the challenges of international advertising and the importance of cultural sensitivity. Image credit: Google screenshot The Underdogs Series: A Brief Overview Apple's "Underdogs" series began in 2019 with an ad that resonated with many viewers due to its relatable depiction of office workers embarking on a new entrepreneurial journey. The series has since evolved, featuring various adventures of the titular group as they navigate the challenges of running a startup. The latest installment, " The Underdogs: OOO," was anticipated as another engaging chapte…
