Peacock Announces Streaming Price Hike Across All Plans
The latest Peacock streaming price hike took effect August 18, 2026, affecting every subscription tier the service offers. New and returning subscribers now pay the increased rates, while current users will see the changes on their next billing date after September 17.
The ad-supported “Select” plan increases from $7.99 to $8.99 per month. The ad-supported “Premium” tier now costs $12.99 monthly, up from $10.99. The ad-free “Premium Plus” plan sees the largest jump, rising from $16.99 to $19.99 per month—a $3 increase.
Why Peacock Is Implementing This Streaming Price Hike
In a support page statement, the company explained that “these price changes allow Peacock to continue to create the best experience for its viewers, remain competitive in the marketplace, and deliver unique content across all genres.”
This Peacock streaming price hike marks the platform’s fourth price increase in four years. The most recent previous hike occurred in July 2025, when prices rose by $3. Peacock joins Netflix, HBO Max, and other major services that have steadily raised subscription costs as the streaming market matures.
Who Is Affected by the New Pricing
New and Returning Subscribers
The new rates apply immediately to anyone signing up for Peacock starting August 18, 2026.
Current Subscribers
Existing monthly subscribers will see the higher prices on their next billing cycle after September 17, 2026.
Exceptions
Current annual subscribers and users with active promotional offers will keep their existing rates until their plans or promotions expire.
New Features Accompanying the Peacock Streaming Price Hike
Despite the Peacock streaming price hike, the service has added several features to enhance value:
AI-powered “Bravoverse” feed: A vertical-video experience featuring clips from franchises like “The Real Housewives” and “Vanderpump Rules.”
Vertical live sports streaming: An upcoming feature using real-time AI-driven cropping optimized for mobile viewing.
Interactive mystery games: The streamer launched Law & Order: Clue Hunter and Public Eye, developed with AI gaming startup Wolf Games.
YouTube Premium Partnership
Last month, NBCUniversal announced a partnership to bring Peacock’s Premium plan to YouTube Premium subscribers in the U.S. starting in early 2027.
Peacock’s Growth and Financial Performance
Launched in 2020, Peacock reported its first-ever profitable quarter last month. Subscriber growth reached 48 million, driven by the NBA playoffs, FIFA World Cup, and “Love Island” viewership.
This profitability milestone suggests the Peacock streaming price hike strategy may be paying off, even as subscriber acquisition remains a priority.
How This Streaming Price Hike Compares to Competitors
Streaming services have increasingly turned to price increases to balance content investment with profitability. Peacock’s latest adjustments follow this trend:
| Streaming Service | Ad-Supported Plan | Ad-Free Plan |
|---|---|---|
| Peacock Select | $8.99/month | — |
| Peacock Premium | $12.99/month | — |
| Peacock Premium Plus | — | $19.99/month |
| Netflix Standard with Ads | $6.99/month | — |
| Netflix Premium | — | $22.99/month |
Prices subject to change; check each service for current rates.
Should You Keep Your Subscription After This Peacock Streaming Price Hike?
The decision depends on your viewing habits. If you regularly watch Peacock-exclusive content like “The Office,” “Yellowstone,” live sports, or reality TV, the service still offers substantial value. For casual viewers, the ad-supported Select plan at $8.99 remains one of the more affordable options among major streamers.
Final Thoughts on the Peacock Streaming Price Hike
The Peacock streaming price hike reflects the broader reality of the streaming industry: as competition intensifies and content costs rise, subscription prices will continue climbing. While the increases may frustrate budget-conscious viewers, Peacock’s growing content library, new interactive features, and first profitable quarter suggest the company is investing in long-term sustainability.
Current subscribers should check their billing dates and consider annual plans or promotions to lock in current rates where possible. New subscribers may want to evaluate which tier best fits their needs—the ad-supported Select plan offers the most affordable entry point, while Premium Plus provides an ad-free experience.
