Meta-Backed Hupo Finds Growth After Pivot to AI Sales Coaching from Mental Wellness
Hupo AI sales coaching gains traction after shifting from mental wellness to enterprise performance tools backed by Meta.
Matilda
Meta-Backed Hupo Finds Growth After Pivot to AI Sales Coaching from Mental Wellness
Hupo AI Sales Coaching Surges After Strategic Pivot What happened to the mental wellness startup Ami? It’s now Hupo—and it’s thriving as an AI-powered sales coaching platform for financial services. After launching in 2022 with a focus on behavioral health, co-founder and CEO Justin Kim steered the company toward enterprise performance following key insights from early users and strategic backing by Meta. Today, Hupo is helping banks, insurers, and fintech firms boost sales outcomes through personalized, real-time AI coaching that blends psychology with practical workflow integration. Credit: SEAN GLADWELL / Getty Images The pivot wasn’t just a rebrand—it was a fundamental rethink of how technology can support human performance without disrupting it. Kim, a longtime sports enthusiast fascinated by peak performance across disciplines, realized that the same principles driving elite athletes also apply to high-performing sales teams: consistency, feedback loops, and resilience under pressu…