Media & Entertainment

Netflix Is Betting On Podcasts To Become The New Daytime Talk Show

Netflix podcasts move signals a bold play to challenge YouTube and redefine daytime talk shows through video-first podcast deals.

Matilda

Netflix Is Betting On Podcasts To Become The New Daytime Talk Show

Netflix podcasts are becoming a serious strategy , not just an experiment, and the company is betting they could evolve into the next generation of daytime talk shows. Many readers are asking why Netflix is suddenly interested in podcasts, whether video podcasts actually drive growth, and how this move challenges YouTube’s dominance. The short answer is competition for living-room attention. As audiences drift away from traditional TV and toward creator-led content, Netflix wants to capture that shift early. By securing exclusive video podcast rights, the streamer hopes to reshape how casual, conversational content is consumed. This move also hints at a larger ambition to control more of the creator economy. For Netflix, podcasts may be less about audio and more about habit-forming viewing. Credit: luza studios / Getty Images Netflix Podcasts Signal a Strategic Shift Netflix podcasts represent a clear departure from the platform’s scripted-first identity. This week, Netflix signed new dea…

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