Netflix Acquires Gaming Avatar Maker Ready Player Me

Netflix acquires Ready Player Me to expand TV-based gaming, aiming to unify player avatars across games and deepen subscriber engagement.

Matilda

Netflix Acquires Gaming Avatar Maker Ready Player Me

Netflix Acquires Ready Player Me to Power Its Gaming Vision Netflix acquires Ready Player Me as part of its broader push to redefine how subscribers interact with games on its platform. The deal answers a growing question among users and industry watchers alike: how serious is Netflix about gaming beyond mobile? By bringing avatar technology in-house, Netflix signals plans to create persistent digital identities that move seamlessly across games. The Estonia-based startup specializes in customizable avatars used across virtual worlds and gaming experiences. Netflix confirmed it will integrate Ready Player Me’s tools and infrastructure into its gaming ecosystem. Financial terms of the acquisition were not disclosed. However, the strategic value appears centered on long-term engagement rather than short-term monetization. This move reinforces Netflix’s intent to build a more immersive, connected gaming environment directly tied to its content universe. Credit: Ready Player Me Why Ready Pla…

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