Apple Maps review triggers new EU scrutiny as regulators consider tougher DMA rules for Maps and Apple Ads.
Matilda
EU to Target Apple Maps and Apple Ads Next Apple Maps Under Fire as EU Ramps Up New DMA Review The European Union has launched a fresh review into whether Apple Maps and Apple Ads should be classified as gatekeepers under the Digital Markets Act (DMA), raising major questions that users are actively searching for today. Many want to know what the investigation means, how DMA rules could reshape Apple’s services, and whether this could force changes across iOS in Europe. Within the first stage of the review, regulators have confirmed that both Apple Maps and Apple Ads meet the required user thresholds, triggering the next steps of the process. For Apple, this marks the latest regulatory challenge after the App Store, iOS, and Safari were designated two years ago. Credits : Google EU Targets Apple Maps and Apple Ads Amid Growing Pressure The renewed scrutiny follows the EU’s expanding enforcement strategy under the DMA, which aims to prevent tech giants from self-preferencing and to boost competition. With more than 45 million month…