Meta AI’s app downloads and daily users spiked after launch of ‘Vibes’ AI video feed.
Matilda
Meta AI ‘Vibes’ Feed Drives User Surge
Meta AI’s ‘Vibes’ Feed Drives Massive Growth in Downloads and Users Meta AI’s app downloads and daily users spiked after launch of ‘Vibes’ AI video feed , marking a major moment for Meta’s AI strategy. New data from Similarweb reveals that Meta AI’s mobile app for iOS and Android has seen rapid growth since September, reaching 2.7 million daily active users as of October 17 — up from around 775,000 just four weeks earlier. Image Credits:Getty Images App installs have also surged to 300,000 new downloads per day , compared with under 200,000 daily downloads previously. A year ago, the app saw just 4,000 daily downloads, highlighting how far Meta AI has come in twelve months. ‘Vibes’ AI Video Feed Sparks Engagement Boom The biggest driver behind this explosive growth appears to be Meta’s ‘Vibes’ AI video feed , introduced on September 25. The new feed adds short-form AI-generated videos to the Meta AI mobile app, giving users an immersive and personalized experience similar to TikTok’s For You …