What Is Flipkart’s Super.money and Kotak811 Partnership About?
Flipkart’s Super.money has joined hands with Kotak811 to reshape India’s UPI landscape — making free UPI payments pay. The partnership bundles UPI transactions, digital savings, and secured credit cards into one smart financial ecosystem. With over 10 million active users, Super.money plans to roll out 2 million secured credit cards in the next year, offering first-time borrowers a chance to build credit while earning real rewards.
How Will This Make Free UPI Payments Pay?
While UPI transformed how Indians transfer money, it left fintechs struggling to profit since transactions are free. Super.money’s collaboration with Kotak811 changes that by linking every payment to a secured savings or credit product. Users can now earn cashback, access savings tools, and build credit history — essentially getting rewarded for everyday UPI use without any hidden costs.
Why Is the Super.money–Kotak811 Alliance a Big Deal?
This partnership goes beyond payments. Flipkart’s fintech arm aims to make digital banking more inclusive, targeting 60% of new secured cards for first-time borrowers. Kotak811, a fully digital bank by Kotak Mahindra, brings trusted banking infrastructure, while Super.money adds innovation and reach. Together, they could drive financial empowerment and profitability in India’s zero-fee payment ecosystem by 2026.
What’s Next for Flipkart’s Super.money in India’s Fintech Race?
Super.money is already one of India’s top five UPI apps, processing 200 million+ monthly transactions. The company expects its Kotak811 partnership to contribute 10% of total revenue by next year, fueling its roadmap toward sustainable fintech growth. If successful, this model could inspire other startups to build profitable, user-centric financial services around India’s free UPI network.
إرسال تعليق