Marissa Mayer Shuts Old AI Startup, Moves Assets To New Venture

Marissa Mayer will close her old AI startup, sell assets to her new AI startup Dazzle, shifting focus to AI personal assistants.
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Marissa Mayer Shuts Old AI Startup, Moves Assets To New Venture
Former Yahoo CEO Marissa Mayer will close her old AI startup, sell assets to her new AI startup Dazzle, signaling a major shift in her entrepreneurial journey. The move, first reported by Wired , comes after Mayer’s consumer software startup Sunshine struggled to gain traction. Image Credits:Nhat V. Meyer/Bay Area News Group / Getty Images From Sunshine To Dazzle: A Strategic Pivot Launched in 2018, Sunshine began with a subscription app called Sunshine Contacts , aimed at rethinking contact management. But concerns over privacy and low adoption kept it from scaling. Even after adding features like event management and AI-powered photo sharing in 2024, downloads barely crossed 1,000 on the Google Play Store. Now, Mayer is sunsetting Sunshine and transferring its assets to Dazzle, her new AI-driven company focused on personal assistants. This pivot suggests Mayer sees bigger potential in the rapidly growing AI productivity space. Investors And Employees On Board Almost all of Sunshine’s invest…