Kleiner Perkins-Backed Voice AI Startup Keplar Aims to Replace Traditional Market Research
For years, companies have relied on expensive, time-consuming research firms to understand customers. Now, Kleiner Perkins-backed voice AI startup Keplar aims to replace traditional market research by delivering faster insights at a fraction of the cost.
Image Credits:Keplar
The two-year-old startup announced it has raised $3.4 million in seed funding led by Kleiner Perkins, with participation from SV Angel, Common Metal, and South Park Commons. Keplar’s mission is simple: make customer research as easy and efficient as asking a question.
How Keplar Is Changing the Market Research Game
Founded in 2023 by former Google engineer Dhruv Guliani and machine learning specialist William Wen, Keplar was born during the South Park Commons founder fellowship program. The pair saw how outdated traditional research methods—like lengthy surveys and human-led interviews—had become in today’s fast-paced business world.
Instead of weeks of waiting and hefty invoices, Keplar uses conversational AI to interview customers and instantly analyze responses. This makes insights not only more affordable but also more actionable.
Why Voice AI Works Better Than Surveys
Unlike static surveys, Keplar’s AI voice assistant can ask follow-up questions in real time, uncovering deeper insights about what customers truly think and feel. Companies can set up studies in minutes, transforming simple product questions into guided AI-led interviews.
If integrated with a client’s CRM, Keplar’s AI researcher can directly contact existing customers. The results are then packaged into easy-to-digest reports and PowerPoint presentations—mirroring what human consultants typically deliver, but faster and cheaper.
The Technology That Makes Keplar Possible
Relying on voice bots for research wasn’t realistic before the rise of advanced large language models (LLMs). But Keplar leverages cutting-edge AI that makes conversations feel natural—sometimes so natural that participants forget they’re talking to a machine.
This breakthrough shows how far voice AI has come, and why Kleiner Perkins-backed voice AI startup Keplar aims to replace traditional market research with a scalable, intelligent alternative.
Keplar represents a broader trend of AI disrupting legacy industries by making processes more efficient, affordable, and scalable. For Fortune 500 brands, the shift from traditional firms to AI-driven platforms could redefine how businesses listen to their customers.
With major backing and rapid adoption potential, Keplar may become a blueprint for the future of research—where voice AI delivers insights at the speed of conversation.
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