Instagram Tests Reels-First UI In India And South Korea
Instagram is testing a Reels-first UI in India and South Korea, aiming to boost short-form video engagement.
Matilda
Instagram Tests Reels-First UI In India And South Korea
Instagram is testing a Reels-first UI in India and South Korea, signaling how serious Meta is about short-form video dominance. The redesign prioritizes Reels at the center of the app experience, making it the first thing users see when opening Instagram. Image Credits:Instagram This shift isn’t random. India and South Korea are among Instagram’s fastest-growing markets for Reels, and the company wants to see how users respond before rolling out the update globally. What The New Reels-First UI Looks Like The redesigned interface puts Stories at the top , as usual, but with key navigation changes. The DM button now sits at the center of the navigation bar, while the Reels tab takes the second spot . Users can swipe between tabs seamlessly. Another big update is the Following tab , now placed next to Reels. It gives users three feed options: All → Recommended posts and Reels from accounts you follow Friends → Posts and Reels from mutuals Latest → The most recent posts and Reels This new layout clea…