Fashion Retailers Partner to Offer Personalized AI Styling Tool ‘Ella’
Fashion retailers partner to offer personalized AI styling tool ‘Ella,’ aiming to transform how customers shop for outfits online. The collaboration between luxury membership platform Vivrelle, Revolve, and FWRD brings AI-powered personalization into the fashion world.
Image Credits:Vivrelle
AI Meets Fashion: A New Kind of Partnership
Vivrelle, known for letting members rent luxury goods, has teamed up with Revolve and FWRD to launch Ella. This tool uses artificial intelligence to deliver tailored styling suggestions, making fashion more interactive and accessible. Revolve offers both new and pre-owned designer clothing, while FWRD specializes in high-end designer pieces—giving Ella a vast catalog to pull from.
How Ella Works for Shoppers
The personalized AI styling tool ‘Ella’ acts as a digital stylist. Users can type prompts like “a bachelorette weekend outfit” or “what to pack for Italy”, and Ella will curate looks by searching across Vivrelle, FWRD, and Revolve. All picks can then be checked out seamlessly through Vivrelle’s platform in one cart.
Smarter Style Recommendations Over Time
What makes Ella stand out is its ability to learn from user interactions. The more customers engage with the tool, the sharper and more personalized the suggestions become. It’s like having an AI-powered fashion assistant who gets to know your style preferences over time.
Why This Matters for Fashion Retailers
By partnering to launch Ella, these fashion retailers are not just testing AI—they’re redefining the online shopping journey. Personalized AI styling could reduce decision fatigue, increase customer satisfaction, and boost loyalty. With Ella, fashion e-commerce takes a step closer to delivering a truly concierge-level experience.
