Palm Payments Startup Handwave Offers Retailers an Alternative to Amazon One

Handwave Palm Payments: A European Alternative for Retailers

Biometric payments are becoming more common, with Amazon One leading the charge in the U.S. by letting users pay with a simple wave of their palm. However, retailers outside Amazon’s ecosystem have had limited access to this futuristic payment tech — until now. European fintech startup Handwave is changing the game with its own palm-based payment system designed for independent merchants. Handwave palm payments promise secure, contactless transactions without the need for cards, apps, or even facial scans — and they’re tailor-made for European retailers seeking alternatives to Amazon’s solution.

Image Credits:Handwave

How Handwave Palm Payments Work

Unlike traditional contactless systems, Handwave palm payments don’t just rely on scanning the surface of your hand. The technology dives deeper by analyzing the unique vein patterns inside your palm and ensuring the hand is physically present — preventing spoofing and boosting security. This is similar to Apple’s Face ID in terms of complexity but more privacy-conscious, as palm patterns are extremely difficult to replicate. The Latvian startup has spent three years developing both the hardware and software behind its solution, which is now ready for pilot testing across select retail locations.

Because it doesn’t operate its own stores like Amazon, Handwave had to engineer a product that retailers could easily adopt. Merchants can install Handwave’s scanners and pay a transaction fee comparable to standard card payments. The company claims that its system not only accelerates the checkout process but also helps retailers cut costs by reducing friction — all while giving customers a card-free, app-free experience. This convenience extends beyond payment, offering seamless age verification and loyalty integration, with no need for additional steps or devices.

Why Retailers Are Considering Handwave Palm Payments

Retail businesses across Europe are exploring biometric technology to improve the customer experience and streamline operations. Handwave palm payments give these merchants an edge, particularly those looking for more control than Amazon’s system allows. The startup emphasizes its open approach — it’s building an ecosystem where any acquiring bank or financial institution can participate. This flexibility appeals to small and large retailers alike, especially those who value customization, data privacy, and neutrality in tech partnerships.

What makes Handwave even more appealing is its recent partnership with Visa, which could speed up international adoption. Although the company has only partnered with a few financial players so far, CEO Janis Stirna says those institutions are among the most prominent in Europe. For retailers, this means less red tape and more immediate access to cutting-edge technology. With backing from industry veterans and partnerships already in place, Handwave’s solution has the potential to scale across multiple countries in the near future.

The Future of Handwave Palm Payments in Retail

As biometric payments continue to gain popularity, startups like Handwave offer a compelling alternative to closed ecosystems like Amazon’s. By focusing solely on retail and remaining independent from store ownership, Handwave is positioning itself as a provider of flexible, secure, and frictionless payment solutions. The startup’s palm recognition system aligns with growing consumer expectations for speed and convenience — but without sacrificing privacy or forcing users into brand-specific platforms.

Handwave palm payments are not just about flashy tech; they represent a practical, scalable shift in how retail transactions are handled. Whether it’s for quick purchases, loyalty programs, or age-restricted items, the system eliminates the need for physical cards, phones, or PIN codes. As the pilot programs roll out, success will depend on user adoption, retailer feedback, and continued collaboration with financial institutions. But if initial signs are any indication, Handwave may soon become the go-to biometric solution for Europe’s independent retailers.

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