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Apple Hiring for ‘Answers’ Team to Build ChatGPT-Like Search Experience

Apple is making big moves in the world of artificial intelligence, and the tech community is buzzing with curiosity. Recently, Apple started hiring for its Answers, Knowledge, and Information team, which is working on a ChatGPT-like search experience. This effort aims to enhance Siri, Spotlight, and Safari with smarter, more conversational AI features. Users are increasingly asking whether Apple is preparing to compete with AI-powered assistants like ChatGPT, and the answer appears to be yes.

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Reports reveal that the company is developing an “answer engine” capable of understanding natural language, searching the web, and responding to both general knowledge and personal context queries. For Apple users, this could mean a major leap in how iPhones, iPads, and Macs interact with everyday questions and tasks. Let’s explore what this move means for Apple’s AI strategy and the future of its ecosystem.

Apple’s ‘Answers’ Team and the Push for AI Innovation

Apple’s new Answers, Knowledge, and Information team is at the heart of this AI evolution. According to current job listings, the team is hiring engineers and machine learning experts to build technology that can analyze personal documents and respond to questions while prioritizing privacy. This aligns with Apple’s long-standing commitment to protecting user data, setting its approach apart from some competitors.

The team’s work goes beyond improving Siri. Apple is reportedly developing an AI-powered “answer engine” that can function much like ChatGPT, but with tighter integration across the Apple ecosystem. This tool could search the web, access personal context like emails and messages, and provide highly relevant responses. Imagine asking your iPhone about a family member’s travel schedule or a lunch reservation and receiving a precise answer drawn directly from your apps—this is the experience Apple is aiming to deliver.

What’s even more intriguing is that Apple is exploring a standalone app for this functionality. Such an app could serve as a central AI hub, giving users a single place to ask questions, access knowledge, and interact with their personal information securely. If released, this would mark a significant expansion of Apple’s AI strategy beyond the current Siri and Spotlight framework.

How ChatGPT-Like Features Could Transform Siri and Spotlight

For years, Siri has been considered less advanced than AI tools like ChatGPT or Google’s Gemini when it comes to conversational capabilities. But Apple’s latest AI push suggests a major transformation is on the horizon. The ChatGPT-like search features under development could make Siri far more useful by combining natural language processing, web search, and personal context awareness.

Currently, Apple is also working on a personalized Siri update, expected to include:

• Better contextual understanding – Siri can interpret follow-up questions and multi-step requests more naturally.

• On-screen awareness – Siri can analyze what’s currently on your screen to provide more relevant suggestions.

• Deeper app integration – Siri can pull data from apps like Mail, Messages, and Calendar to answer personalized queries, such as flight details or meeting times.

While this updated version of Siri is not expected until 2026, the hiring push and the “answer engine” reveal that Apple’s long-term vision is bigger than incremental updates. Combining ChatGPT-like intelligence with Apple’s privacy-first approach could redefine how users interact with their devices daily.

What This Means for Apple’s AI Future

Apple’s investment in an answer engine and AI-driven search signals a clear message: the company is fully committed to competing in the generative AI race. While rivals like OpenAI, Microsoft, and Google are rapidly rolling out conversational AI products, Apple is taking a measured approach that balances innovation with user trust.

For users, the benefits could be transformative:

1. A Smarter Siri – Capable of handling complex, multi-step questions and providing richer, more conversational answers.

2. Integrated Personal Assistance – Seamlessly combining personal data and online knowledge without compromising privacy.

3. Potential New App Experiences – A dedicated AI app could give users more control over how they interact with Apple’s AI tools.

4. Enhanced Ecosystem Value – Devices like iPhone, iPad, and Mac could become smarter daily companions, not just passive tools.

As Apple continues building its ChatGPT-like search experience, it may reshape the competitive landscape of personal AI assistants. Whether or not a standalone app launches, the direction is clear: Apple is preparing to make AI a core pillar of its future products, merging convenience, intelligence, and privacy in ways that could attract millions of users seeking a trusted AI experience.