Threads Nears X’s Daily Users: What the New Data Really Means
Meta’s Instagram Threads is now closing in on X (formerly Twitter) in daily mobile app usage, according to newly released data. As of June 2025, Threads recorded 115.1 million daily active users on iOS and Android combined, while X reached 132 million. That massive growth—127.8% year-over-year for Threads—contrasts sharply with X’s decline of 15.2% in the same period. As the two platforms edge closer in mobile dominance, many are asking: is Threads finally becoming a worthy replacement for X? With Meta betting on advertising as its primary monetization strategy, the stakes for overtaking X are sky-high.
Image Credits:Jakub Porzycki/NurPhoto/ Getty Images
Threads nears X’s daily users across mobile platforms
Threads’ surge in daily active users is not just a milestone—it’s a warning shot across the bow of X. Meta’s platform continues to ride the wave of users disillusioned with X, especially as Elon Musk’s political alignments and policy changes alienate segments of its former base. In contrast, Threads offers a familiar, Instagram-linked experience that appeals to mainstream mobile users. The 115.1 million daily users in June 2025 marks not just growth, but momentum. While X maintains a slight lead with 132 million users, its downward trend suggests that Threads may surpass it within the year if the pattern holds.
This dramatic shift has important implications. Meta now has a real shot at owning the text-based social conversation on mobile, the same space that once defined Twitter’s relevance. Moreover, Threads’ success shows that users are still interested in public discourse—just in new, less toxic environments. The fact that all of Threads’ growth is mobile-based aligns well with Meta’s design ethos and advertising infrastructure, giving it a monetization advantage moving forward.
Bluesky fades as Threads and X dominate the conversation
Bluesky, the decentralized social platform spun out of Twitter’s original ideals, saw impressive year-over-year growth—372.5%—but its base remains small, with just 4.1 million daily active users. It benefited briefly from user dissatisfaction with X, especially following the 2024 U.S. elections when Elon Musk’s alignment with Donald Trump drove users away. However, criticisms that Bluesky has become a left-wing echo chamber have limited its broader appeal.
While Bluesky still holds potential due to its decentralized, open protocol infrastructure, it’s becoming increasingly clear that the main competition for users, attention, and ultimately ad dollars, is between Threads and X. The platform’s ideological slant, invite-only period, and smaller network effects mean it’s struggling to break through to the mainstream audience in the way Threads has. With over 37 million registered users, Bluesky remains one to watch—but it’s not part of the immediate race for dominance.
Can Threads beat X in the battle for attention and ad revenue?
As Threads nears X’s daily user numbers, the question isn’t just about engagement—it’s about business. Meta has made it clear that its primary strategy for monetizing Threads will be advertising, the same model it uses for Instagram and Facebook. With a rapidly growing user base and deep integration with Meta’s ad ecosystem, Threads is well-positioned to capture marketers’ attention and budgets. If it overtakes X in daily users, Threads could begin to redirect substantial ad revenue away from Elon Musk’s platform.
However, it’s important to note that this growth story is mobile-centric. X continues to maintain a significant advantage on the web, where a large chunk of its most engaged users, creators, and advertisers operate. Until Threads launches a competitive web experience with full features, its ability to truly unseat X remains limited. Still, the mobile-first dominance strategy may prove effective long term, especially with younger users who are almost exclusively mobile-first.
In the end, whether Threads ultimately surpasses X in daily usage—and revenue potential—will depend on how well Meta continues to iterate on the user experience, roll out monetization tools, and create spaces for meaningful conversation. If current trends hold, 2025 may be the year Threads officially becomes the go-to platform for mobile social media users looking for a cleaner, algorithm-powered alternative to X.
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